
Retail Category Management: Using Data to Make Better Category Decisions
In the rapidly evolving retail landscape, the ability to make informed decisions about product categories is paramount. Category management is a strategic approach that involves grouping products into categories to optimize sales and profitability. The integration of advanced data analytics into this process is revolutionizing how retailers manage their categories, making decisions more precise and effective. This article delves into the importance of data in retail category management and how it can be leveraged to enhance decision-making.